Half of car crash fatalities involve a teen driver who was drinking. If we can stop ourselves and other people from driving after drinking, we can save thousands of lives.
What You Can Do
This campaign is meant to carry the weight of a serious message, but to convey it in a more lighthearted way. We've all seen the "gloom and doom" messaging around impaired driving, and after a while, you tune it out. The message that driving after drinking is not a risk worth taking – how would you share that message in a way that grabs a viewer's attention and makes them want to share it with others? Use film, photography, or graphic design, and tell us a story.
What did you create? Post your video or photos online and tag @NOYSNews on any of our social media channels.